Global Strategy Director | Brand, Marketing & Innovation

Focuses on designing transformative brand and marketing strategies to catalyze business growth for some of the world’s premier companies and startups. Specializes in approaches centered on identifying brand and market opportunities, the invention of core brand assets, and the articulation of resonant value propositions and experiences to customers through a variety of channels.

Half a decade of global experience supporting brand, marketing, and innovation strategy efforts for blue chip clients, with a particular interest in the technology and mobility sectors, having worked with Samsung, Google, Android, IBM, Ford Mobility and Enterprise Holdings.

Most recently, lead the global development and rollout of Samsung’s integrated campaign and innovation strategy for its category-defining Galaxy Z Flip4 & Z Fold4 folding smartphones.

Member of the 2018 Associates Program, a highly competitive (0.5% acceptance rate) one-year post-graduate rotational program across Account Management and Strategy, designed to prepare recent graduates for future leadership positions at the full-service global advertising agency headquartered in New York City.

News Researcher on the International Assignments Desk — responsible for all aspects of workflow, including newsgathering, iNews, live shots, and global bureau/reporter coordination all within a deadline-driven, live newsroom environment; managed and trained summer interns. Proven ability to collaborate with and direct show producers, field producers, and digital producers in pursuit of impartial, accurate, informative stories.

Program Operations at the experimental art gallery atop an abandoned parking lot in Peckham, London. Responsible for installing artwork, guiding tours and designing publication materials.